According to the statistics, there are over 300 enterprises of traditional brands in Beijing, of which over 160 are currently still in operation, and over 80 have a history of more than rs. Among the list of traditional brands identified by Ministry of Commerce in 2006, 67 enterprises are lolcated in Beijing, accounting for 15 percent of the total numbers in the list.
Beijing Municipal Commission of Commerce (BMCC) recently stated that Beijing will seek to protect and advance the development of those enterprises with traditional brands. Investigation and research are now being made and it is expected that government orders or regulations are to be approved to offer protection to traditional brands in various aspects, including intellectual property rights, cultural heritage and stable operation. In additional to the local regulations, Beijing will cooperate with the academic institutions to set up 2 research bases and 5 studios relating to intangible cultural heritage. Special funds will also be arranged to support the development of the traditional brands.
In order to learn from Hong Kong and Taiwan regarding the brand operation, marketing and creation, study visit will be organized by members of enterprises with traditional brands to Hong Kong and Taiwan to attend the forum or discussions.
