At a recent conference, the Old Brand Research Center was officially launched in Beijing. During the conference, six themes were discussed including the status of old brands, internet plus development, reform and innovation, financial and capital support, brand building and evaluation, acquisition and reorganizing. The conference called for the protection of old brands through enhancing the strikes on counterfeits and guiding the social consensus of brand protection.
Representatives are from General Administration of Quality Supervision, Inspection and Quarantine, China Council for Brand Development, China General Chamber of Commerce, and enterprises,
It is said that the research center will explore the suitable brand evaluation system for Chinese brands, promote the protection and value of old brands, and the sustainable development.
