According to the Ministry of Agriculture, China will create the public brand system of agriculture to promote the development of agricultural brands and improve the IPR protection mechanism.
It’s learnt that the system of national agricultural brands directory will be established to list the most influential and valuable brands in China. The directory will be managed dynamically and the list of the brands will be updated on a regular basis.
According to statistics, in recent years the number of registered trademarks on agricultural products in China has increased from 600,000 in 2008 to 1,251,500 in 2012; however the number of world-wide competitive brands still lags behind.
