Oct. 11th, 2013, TaoBao, China’s largest online shopping platform, signed a Memorandum of Understanding (MOU) with Louis Vuitton Malletier(LV) in Paris to establish cooperation mechanism in fighting against online counterfeit products and IP infringement.
According to the MOU, Taobao will take a number of protective and preventive measures to guard against online circulation of fake LV products, including timely notice and shutting down of the web page selling fake LV products.
According to Louis Vuitton, the target of the MOU is to forest all activities relating to the manufacturing, transportation and selling of counterfeit goods both online and off-line. It is learned that TaoBao and LV started the cooperation in 2010. Since then, there have been various measures taken against fake products. These measures include regular meeting mechanism, safeguarding of rights over the internet, joint efforts in combating the counterfeited products. They also cooperated with offices of public security and organized series of campaigns against the counterfeited LV products.
