Recently, Intellectual Property Research Center of Mobile Internet and 12 leading enterprises, including Baidu.com, Taobao.com, Kong.net, and Zhangshang.org initiated and established the "Mobile Internet IP Protection Alliance". Almost 100 famous enterprises were present the first meeting and shared their views on the intellectual property protection on the internet.
After the establishment, the alliance will set up a public fund for the intellectual property protection used for the protection, promotion, training and awards. By doing this, ,SMEs are to be encouraged to develop their brand strategy over the mobile internet and increase their core competitiveness through innovations of service, technology innovation so as to on the leading edge in the global market.
