Recently, the General Administration of Quality Supervision, Inspection and Quarantine （hereinafter GAQSIQ）issued a Notice on the Use of Labels for Chinese Famous Brands Products after Expiration (hereinafter the notice). According to the Notice, for those Chinese famous-brand products which were published before the year 2007, the enterprises should not continue to use the labels of Chinese famous-brand products after the expiration of 5-year term.
According to an official from the GAQSIQ, the notice does not mean an end of the evaluation of Chinese famous brands products. Instead, the Chinese famous brand strategy will be restarted and the evaluation mechanism should be changed. A consensus was reached that Chinese famous brands products should arise from the market competition produces and foodstuff products should be temporarily stopped.
The notice requires that, after the expiration of 5-year term, those enterprises should not use the labels of Chinese famous-brand products on its products and package, decoration, manuals, advertisement and related materials. These include 493 Chinese famous-brand products published in 2005 by Chinese Famous-brand Strategy Promotion Committee, 556 products in 2006, 856 products in 2007.
After the Sanlu Milk accident in 2008, GAQSIQ is no longer directly involved in any activity related to the evaluation of famous brands for enterprises and their products. Since 2007, no Chinese famous-brand products have been evaluated and published.
