From May 2 to 6, 2026, the INTA Annual Meeting, one of the most influential global gatherings in the intellectual property field, will take place at the ExCeL London exhibition centre in UK. Thousands of IP professionals, in-house counsels, government officials, and industry leaders from over 100 countries and regions will come together to engage in in-depth discussions on how IP can drive the future of business.
As a key part of this year’s INTA Annual Meeting, the China Trademark Association (CTA) thematic forum — “Challenges of Brand Globalization in the AI Era-Learning and Innovation” — will be held on Monday, May 4, 2026, from 13:30 to 14:30. NTD IP Attorneys is honored to serve as the host of this forum, taking responsibility for its overall organization and on-site execution. Mr. Christopher Shen, Senior Partner of NTD IP Attorneys, will act as the forum moderator, connecting insights from all speakers and guiding a thought-provoking dialogue.
Session Description
Theme: Challenges of Brand Globalization in the AI Era - Learning and Innovation
Organized by: China Trademark Association (CTA)
Presented by: NTD IP Attorneys
Time: Monday, May 4, 2026, 13:30-14:30
China Trademark Association (CTA), together with experts from the People's Court, renowned enterprises, and trademark agencies, is pleased to share insights into the challenges faced by domestic and foreign enterprises in the AI era. The discussion will cover the application of AI technology in intellectual property protection on e-commerce platforms, as well as strategies for overseas trademark prosecution and enforcement of Chinese enterprises in their global expansion. The speakers will dive into the following topics:
· Key initiatives of China's trademark judicial protection and typical cases illustrating equal protection for domestic and foreign enterprises.
· The application of AI technology in intellectual property protection on e-commerce platforms.
· How can Chinese enterprises going global apply AI in daily trademark management and work with suitable legal service providers to develop trademark strategies for the AI era?
Conference Agenda
Moderator:
Christopher SHEN, Vice President of China Trademark Association (CTA) ; Senior Partner of NTD IP Attorneys
Leader's Speech:
• 13:30-13:35 Dongping WU, Vice President and Secretary General of the China Trademark Association (CTA)
• 13:35-13:40 （TBD）INTA leader
Speakers:
• 13:40-13:50 Jing ZHAO, Judge of the Intellectual Property Tribunal of Hebei High People's Court
Topic: Key Initiatives in China's Trademark Judicial Protection and Typical Cases on Equal Protection for Domestic and Foreign Enterprises
• 13:50-14:00 Ying GUO, Director of Intellectual Property Operations and Brand Cooperation at Taobao and Tmall Group
Topic: Application and Performance of AI Technology in Platform Governance
• 14:00-14:25 Lixia ZHAO, Trademark director of HUAWEI
Fengchun ZHU, Director of Trademark and Brand Legal Team at ByteDance
Topic: AI in Trademark Portfolio and Daily Operations and What Chinese Enterprises Expect from Foreign Suppliers
• 14:25-14:30 Xiang PU, CEO of IP House
Topic: Statistical analysis data 40 on the service capabilities of Chinese foreign-related trademark agencies
NTD IP Attorneys is both honored and deeply committed to hosting this forum. Over the years, NTD has continuously strengthened its international IP legal services, accumulating extensive experience in cross-border protection and strategic counseling. Being entrusted by the CTA to host this forum reflects the Association’s high trust in NTD’s professional capabilities, and marks another significant step in NTD’s active engagement in global IP governance and its support for Chinese enterprises in their brand globalization journey.
We cordially invite you to join the CTA Forum at INTA 2026 London Annual Meeting, and explore new pathways for brand globalization in the AI era together with us.
